Tech Innovation for Ganni
The project for GANNI focuses on integrating advanced technologies into the brand’s operations and customer experience to enhance its global presence and sustainability initiatives. It outlines three key strategies:
GANNIWorld App: A mobile application that offers AI-driven virtual try-ons, personalized avatars, and an interactive virtual companion, Gin the Fox, to create a seamless digital and in-store shopping experience.
Smart Fitting Rooms: In-store technologies like AI-powered mirrors that provide styling suggestions, real-time size recommendations, and sustainability insights, enhancing personalization and convenience.
Gamified Loyalty Program: A sustainability-driven rewards system encouraging eco-conscious behavior through interactive challenges and exclusive incentives.
These initiatives aim to strengthen customer engagement, increase brand loyalty, and align with evolving consumer demands for innovation, transparency, and sustainability. The project projects a significant boost in customer interaction, conversion rates, and revenue growth.